How to Turn Negativity into Inspiration

It’s easy to look at successful business people and feel jealous of what they’ve accomplished. They make it look so easy that you wonder why you’re not having the same level of success in your life and career. However, what you may not see is the hundreds of times they’ve had their ideas shot down, been passed over for a promotion, and just generally rejected in their lives. No one is immune to the soul-crushing feeling of harsh criticisms, but how you react to these situations is what makes the difference. From taking a leap into the unknown to dealing with difficult situations, these stories of overcoming negative situations will inspire you to achieve more than you could possibly imagine.

Stirring Generations of Moviegoers

George Lucas tried to sell his Star Wars script with studios for nearly five years before he finally received his first chance. It’s almost unimaginable that without one 20th Century Fox executive who believed in his vision, generations of children and adults alike would have never been introduced to that vast galaxy that lives far, far away. Today, this franchise is worth over $30 billion and continues to expand. His thoughts about always pushing forward through rejection and failure? “You use the information that you’ve gotten, which is experience . . . Failure is another word for experience.”

Apprentice Yourself in Failure

Henry Ford’s story tells how he spent his life working on every conceivable type of device, but it wasn’t until he tried his hand at creating a horseless carriage that he truly began — to fail. He started multiple companies with various partners, each time attempting to find the secret sauce that would allow him to produce his automobile efficiently and cost-effectively. Throughout his journey, he faced setbacks and people who didn’t believe that he could be successful. Finally, he found the ideal financial backer who allowed him to realize his true vision of an inexpensive yet reliable vehicle that could be mass-produced. By never giving up, he not only made Ford a household name but also created innovative production methods that jump-started the American economy.

Demoted, Fired . . . President of the United States

There are few Cinderella stories more inspirational than that of Abraham Lincoln. From his birth in a one-room log cabin to a sketchy education, Abraham Lincoln went on to become one of the most influential leaders in American history. Not only was he demoted during his stint in the Army, not only did he work through several failed businesses, but he also suffered defeat through multiple elections before rising to the country’s highest position. Abraham Lincoln’s inspiring story shows that failure is truly never an option.

The Right Job for Enough Money

Not everyone equates becoming rich and famous with being successful. In fact, Professor Jeffrey Sachs feels that the key to inspiration is finding the right job for enough money. Being inspired, and inspiring others, often comes towards the middle or end of a long career that can include negativity, stress, poor bosses, and apathetic co-workers. While it’s practically impossible to know upfront whether a particular job will become what inspires you, the only way to reach that higher plane is through overcoming negativity. Work-life balance and true happiness come through the inspiration to excel wherever life finds you.

Life is difficult, and few people will hand you an opportunity on a silver platter. Turning negativity into inspiration may be one of the toughest things that you will ever do, but the payoff is everything! Take a moment each day to inspire and uplift others. You never know when your kind words could encourage someone to keep pushing towards their dreams.

Five Ways to Provide Mind-Blowing Customer Service

Did you know that surprising and delighting your customers is something that starts before they are truly aware of your business and brand? Each interaction throughout the customer lifecycle is an opportunity to provide mind-blowing customer service that people simply must share with their friends. Creating true advocates for your business should be your goal, and that only happens when customers are over-the-top excited about your product and service offerings. How do you inspire that type of loyalty in what can be a fickle audience? Five Ways to Provide Mind-Blowing Customer Service:

1. Treat Employees Like Gold

Your most important asset when it comes to ensuring long-term customer loyalty is closer than you may realize — your staff! When your employees are empowered to react quickly to negative situations and provide proactive support to ward off challenges, your customers will feel the difference. Employees who feel as though they’re simply showing up to punch a clock are lacking something, and that will show up in their interactions with customers. Employees who are regularly rewarded for going above and beyond expectations will continue that trend.

2. Foster a Culture of Possibilities

When you foster a culture of possibilities for your staff, they will be much more likely to take exceptional care of your customers. Why? Because employees take more ownership, and “your” customers become “their” customers . . . and friends. Good customer service is expected (and even demanded) by today’s customers. Going the next step to completely blowing your customers’ mind takes extra effort to provide unexpected benefits. This could mean providing free custom proofs to clients, adding in 10% overages “just because” or delivering earlier than expected. On time and on budget are expectations — you have to raise the bar to blow their minds.

3. Create an Easy Button

There will always be customers who are looking for the fastest and cheapest items. However, the customers you really want to cultivate are those who are willing to pay a premium for truly exceptional service and delivery times. The majority of people in America today have severely limited time, and when you’re able to show customers that you respect their needs and move quickly, they will be surprised and delighted. Optimize each process, remove unnecessary clicks from your website and apps and generally think through the user experience at every turn.

4. Focus on What’s Important

Customer-facing organizations are often looking for ways to reduce the amount of time required to interact with the public on each transaction. While this can result in efficiency for customers and staff alike, it can also cause a measure of frustration when poorly implemented. Forget the long list of meaningless metrics that don’t impact service levels or profitability. Look for measurements that directly impact customer satisfaction such as the number of calls required to resolve a return, for instance.

5. Stand Out from the Crowd

Are your competitors sending out postcards? Take their concept and go bigger: send a unique mailer that is truly attention-grabbing. There are rumors going around that “direct mail is dead”, but nothing could be further from the truth! As fewer competitors rely on print, customers are more likely to be engaged with the unique and interesting pieces that do hit their mailboxes. Have fun with your promotions and your customers will reward you richly.

The reality for businesses today is that customer retention is much less expensive than attempting to find and recruit new customers. Sure, you’re always on the lookout for new customers, but shouldn’t you also look for ways to create an over-the-top excellent service culture that keeps people returning for more?

Never Underestimate the Value of Good Relationships

Tattly was started almost on accident. Design blogger Tina Roth-Eisenberg was looking at the temporary tattoos her daughter received at a birthday party, and was disappointed by the uninspiring fake tattoo designs available. She had many talented artist friends due to an artistic coworking space she’d recently founded. Bringing these folks together to create a new product seemed a natural fit.

Soon after, she had a range of high-quality temporary tattoo designs that she was offering for $5 a piece. In addition to artists from the coworking space, she solicited work from artists who she knew online through her popular design blog.

Two months after beginning work, Tattly launched with 16 designs. The company has grown quickly, with their designs showing up everywhere from high-end retailers like Macy’s to the Tate Museum and the gift bags at the annual White House egg hunt. Over 8,000 retailers now carry Tattly temporary tattoos. Roth-Eisenberg’s success is due as much to successfully leveraging her relationships as it is to her innovative ideas. A few of the ways she made her relationships count:

Look for new ways to leverage relationships.

Like most bootstrapped companies, Tattly was running on a very small margin. Roth-Eisenberg provided the first $15,000 in funding from her own pocket. However, she ran into issues when she realized that she was out of cash to actually print the tattoos.

To solve her cash flow problem, Roth-Eisenberg reached out to a contact and asked if they’d like to sponsor the first "bonus" Tattly, a free temporary tattoo that would ship with every sale. Her partner was enthusiastic about the opportunity. With the advance, Roth-Eisenberg was able to pay for the first printing of her tattoos.

When you are considering a new direction, always remember what your current contacts do besides the business they do with you. You may have opportunities that you never thought of.

Show support to the ones who support you.

Too many platforms and businesses undervalue the creative talent that helps them find their success. Tattly has formed strong and loyal relationships with artists from all over by providing a healthy commission on every one of the tattoo designs shown. At the time of this writing, the company has paid out over $1 million in royalties to artists. Because of this, Tattly has attracted over 120 talented designers.

Let your fans be your ambassadors.

When Tattly started, the company did not have a budget for promotion. However, Eisenberg’s existing following from her design blog provided a huge boost. Her social media following worked like a built-in PR and marketing engine. Tattly’s influence only grew as proud followers shared the eye-catching designs. This was enough to quickly draw the attention of wholesalers who were happy to carry the bright and fun pieces of art.

Have confidence in your relationships and provide as much value as you seek. Through this and some creative thinking, you can make opportunities not just for your business, but for all of your potential collaborators.

Journey: Repeat Success is No Small Achievement

Arnel Pineda never imagined that he would be fronting the world-famous rock band, Journey, when he began singing American rock songs with his friends’ band as a teenager.

For years his exceptional singing talent had been good enough to belt out songs with club bands doing parties, special events, contests, weddings, and regular appearances around the Philippines, Pineda’s home country. However, one evening Pineda was filmed doing his performance with a particular Journey song, "Don’t Stop Believin’." The performance, as well as Pineda’s accuracy in singing the song so similar to how the original version was sung by the first Journey frontman, Steve Perry, shocked people. It also shocked the guitarist and an original member of Journey, Neil Schon, when he watched the YouTube video as well. One would think that the fairytale story ended at this point as Pineda rocketed to fame as Journey’s replacement singer. However, that’s not quite how things went.

Upping Your Game

Yes, Pineda could sing, no argument. And he did a darn good version of Journey as a bar band singer. However, the band made it clear to Pineda that if he were to be considered a serious contender for the real band, he would have to up his game. That meant singing all the original Journey songs to perfection.

It’s easy for the typical person to think this challenge might be doable. That’s because no one sees what Pineda had to go through to match every tone and every inflection that Steve Perry had done to make Journey’s songs famous in the first place. Unlike Perry, who could craft a new song with any version of voice he liked, Pineda had to duplicate the original to every single detail. It was a grueling process with Schon and company catching every mistake and pushing Pineda to reach the zenith of his ability. There were plenty of times Pineda wanted to quit as well, questioning his own talent. Fortunately, the Filipino singer realized his full potential and succeeded.

Success Can Be Hard to Repeat

This story is a classic case showing how hard it is to achieve success a second time once a standard or great performance has been achieved in the first place. In business, a one-time success is just that, a fortunate blip. When a business team can repeat the performance and do even better consistently, that’s a huge achievement. It proves that the success was not just good luck or a brief opportunity when things just fell into place.

Repeat success is the primary goal every business team strives to achieve. And it is extremely hard. Conditions change, markets fluctuate, customers move to new interests, team members leave and get replaced. All of these factors and more change the mix in how successful a team can be. To overcome these changes and repeat the success is really the higher level of performance that pays big with rewards when it can be achieved.

Not Just for Entertainment

Think Pineda’s story is just something that happens in the entertainment world? Look at Apple after Steve Jobs passed away. The Apple team lost a core resource in Jobs and still had to find a way to keep Apple growing and succeeding even more than what Jobs had achieved with the company. CEO Tim Cook and company did exactly that, but it was a huge challenge to fill Jobs’ shoes year after year since his passing. In many ways, Cook had to perform just as hard a Pineda to repeat a success and make it better. So the next time you see a repeat success story, don’t dismiss it so quickly. It’s frequently much harder to succeed a second time versus the first.

4 Ways to Incorporate Humor at Work

Nothing is more embarrassing than telling a joke and having it fall flat at work, but don’t let that stop you from adding appropriate humor to the workplace, as it can be a great way to reduce tension and improve overall relations.

Having fun with the people you spend at least 40 hours per week with can raise your mood and boost camaraderie throughout your office. Here are some of the top ways you can incorporate humor at work:

1. Hire for Personality and Cultural Fit

When you’re the hiring manager or simply someone able to have input into hiring processes, try to look for someone to join the team who approaches work seriously, and themselves lightly. This could come in the form of an easy smile, a little self-deprecating humor, or the ability to find the amusing side in everyday situations that others may consider stressful. When you have someone on your team who can inject some fun into the workplace, it gives others permission to crack a smile as well.

2. Encourage Silliness

Sure, you don’t want to be silly all the time as you’d get nothing done, but a little wackiness once in a while can break up an otherwise boring or tedious day. If it’s not against your rules, post a humorous cartoon that has a positive message.

3. Keep it Professional

A great rule of thumb is that if you would be embarrassed having whatever you want to say plastered on a billboard — don’t say it! Same goes for the grandmother test. If you wouldn’t want your grandmother to hear what you’ve been saying, you probably should abstain. Don’t make fun of others even when it’s “just for fun,” and keep teasing to a minimum. This especially holds true if you’re a supervisor or in another position of power. You may not realize that your good-natured poking fun at others can be taken much more seriously when there’s an imbalance of power.

4. Inspiring Others

You’re more approachable to others when you’re smiling, which may be one of the reasons that many leaders work hard on keeping a pleasant look on their face. When you work hard to uplift others with a pleasant word, even sharing amusing inspirational videos can provide you with some personal collateral to be used at a later time. It’s important to note that individuals who appropriately use humor at work are likely to be promoted more quickly and make more money, so there are definite reasons to putting some fun-loving vibes into the air!

Using humor appropriately at work can tighten the bond between co-workers, keep those creative juices flowing, and make the days fly by! However, you always have to balance the good times with ensuring you’re being as productive as possible on the job. Jokes and effective banter can improve your standing within the organization specifically because it is assumed that you are mature enough to understand the proper use of humor and that you’re relaxed and confident enough to call attention to yourself.

Art of Time-Blocking: A Simple Tip to Revolutionize Your Productivity

Most people just aren’t that good at multitasking. Trying to remain focused (and organized) is one of the most significant time wasters, especially in the life of a business professional. When you try to do too many things at the same time, you become a “Jack of all Trades, Master of None.” Just when you’re trying to get work done on that big project, another email comes in that you have to respond to. You hop over to your email client and suddenly the phone is ringing, or you realize that you have to proof a new design before it heads out the door. It’s maddening.

Thankfully, there is a better way. By adopting the fine art of time-blocking, you may have just found the simple, yet effective technique you’ve been looking for to unlock a bold new era of productivity in both your personal and professional life.

What is Time-Blocking?

At its core, time-blocking is the idea that you should segment your day into clearly defined (and strictly adhered to) blocks of productivity. Organize the tasks you need to complete by category and set aside a specific amount of time for those categories each day.

If you feel like you’re spending an unfortunate amount of time responding to emails every day at the expense of everything else, set aside 9:00 am to 10:00 am every morning to just focus on emails. Devote every ounce of your attention to this one task and when it’s over, move onto the next one. Outside of the occasional emergency, don’t respond to emails for the rest of the day. Get it done, and then move on.

The Benefits

The beauty of time-blocking falls into two distinct categories. First, it’s an incredibly effective way to eliminate distraction. Instead of trying to divide your attention between ten little tasks, it’s almost like you’re tackling just one big one (i.e. emails, and nothing more). Not only do you get those initial tasks done faster, but the ultimate quality of your output is also much higher because you’re no longer trying to do too many things at once.

Next, time-blocking is also an excellent way to build up a strong sense of momentum that will carry you through the rest of your day. As you begin to move from block to block, you’ll constantly be surprised by just how much you’re getting done. This wave of productivity (not to mention the wave of euphoria) builds on itself, driving things home towards the finish line (and the end of the work day).

Success Comes When You Look Ahead

Another one of the keys to success regarding time-blocking is a little bit of forward thinking. This isn’t something you can make up on the fly. You need to consider the types of tasks you need to do each day and what you have to get done by week’s end. Look ahead a little bit and make a list of your top priorities. Then, separate those into categories and get down to business.

Remember, it’s important to be honest with yourself. Time-blocking won’t suddenly create an extra hour in your day, but it will help you make better use of the hours you already have. If you try to add too many things to your list to the point where it becomes unrealistic, you’ll end up working against your goal and not towards it. You’ll quickly begin to feel overwhelmed, which is something that you do not want.

Top Five Ways to Work Less and Enjoy Life More

Everything today is about “more”: more money, more time, more pressure, and ultimately, more stress. However, does this rat-race life leave you feeling flat and defeated and constantly chasing an ideal you’re no longer sure exists? If this sounds like you, it’s probably time to downshift and find ways to work less and truly enjoy your life more. Working less sounds like a scary prospect, but once you see how achievable it is and how much peace it will return to your life, you will be sold!

1. Make Changes at Work

We often get caught up in the tidal wave of rushing to get to the next level at work. So caught up, in fact, that we don’t realize we are no longer enjoying the work that we do and aren’t even sure that we’re adding value. How do you make an honest shift towards happiness while not letting down your co-workers or your boss, and continuing to pay your bills? Fortunately, there are more options available than ever before. There are simple steps that you can take such as walking at lunch as a way to get away from your desk or more drastic options such as requesting a lower-stress (and likely lower-paid) position. However, there are some great middle ground opportunities at businesses today as long as you get creative. Have you ever considered flex time? More than ever, organizations are allowing their employees to work one day a week from home or create a more flexible schedule that doesn’t inconvenience office mates or negatively impact work.

2. Pick Your Battles

Think of everything that you need or want to accomplish in the next five years. Maybe it’s saving up for a big trip, or getting that huge promotion you’ve had your heart set on. Physically write down what is most important to you in the short-term and the long-term, and those are the things that you don’t want to compromise on. Everything else is up for negotiation. If a short jaunt with friends comes up that will require you to skip a vacation day with family later in the year, just say no! The same goes for things like eating out on a weekly basis. The costs associated with feeding a family of three or four outside the home can really mount up, and keep you from reaching longer-term goals for a short-term convenience. This trade-off may not be worth it and may cause you to have to work overtime to support your fast-food habits.

3. Stop Multitasking

Taking the time to focus on one topic at a time truly does pay off. While multitasking feels efficient, a recent study at Stanford University showed how productivity can plummet when your brain attempts to focus on more than one thing at the same time. Instead, be intentional about what you need to accomplish — focus, complete the task, and then move on.

4. Automate Your Savings

Ever find it difficult to get enough money together at the end of each month for savings? If so, it’s time to outsmart yourself! Even if it’s only ten to twenty dollars per week, start sending a small chunk of change from each paycheck to a savings account that you can’t easily access, and do it automatically. The theory being that if you never see the money, you’ll never miss it. Before you know it, you’ll be able to buy something you’ve really wanted without having to work overtime or take on extra shifts to make it happen.

5. Get Motivated

Sometimes, the way to do your best work is simply to have fun! When you are energized and enjoying what you do, work just comes more naturally. Creative juices flow, relationships with co-workers have more synergy, and life is good. When you’re at work, look for ways to enjoy it! The positive mood will spill over into your personal life, and you’ll find yourself enjoying life more every day.

These are just a few of the ways you can find more peace and joy in your daily life, simply by finding the balance between hard work and hard play. Multitask less, focus more, and bring fun to everything you do!

Business Cards: Why They’re Still an Important Marketing Tool in the Digital World

With all of the talk about the importance of properly marketing your product or service, it’s important not to overlook the most valuable commodity of all: yourself. As much as that beautiful-looking flyer attracts the right type of attention for your product, a business card is designed to do the same for both your professional image and your career as a whole.

But do business cards still have a place in a digital world? In an era where finding someone is easier than ever thanks to tools like social media, do people still need to go through designing, printing, and handing out a business card? The answer is one that might surprise you.

Business Cards: By the Numbers

Just going off of statistics, it’s easy to see that the answer to the question "are business cards still an important tool in a digital world?" is a resounding YES. According to one study, there are about 10 billion(!) business cards printed in the United States each year – or roughly 27 million each day.

But diving deeper, it’s clear that business cards perform a function that goes far beyond just handing out contact information. They actually serve an important role in your business at large, too. For every 2,000 business cards that you pass out, you can expect your sales to increase by an average of 2.5%. Business cards do everything from show someone you’re serious to increase personal brand recognition and awareness.

One of the major strengths of print marketing and the use of business card is that they’re physical. They’re something tangible that people can hold in their hand and, most importantly, share with friends and other family members. In an era where people are getting bombarded by more digital messages than ever and emails can be deleted in seconds (and people can be muted on social networking sites like Twitter), never underestimate how essential this simple fact really is.

The Power of the First Impression

Just because business cards still serve a purpose does not mean that all business cards are created equally. There are a number of design tips that you can use to make the RIGHT kind of first impression the next time you hand out your card to a customer or at that next big networking event.

StatisticBrain estimates that prospective clients will hold onto a color-filled business card a full ten times longer than they will a standard white card. Color also increases the impact of engagement on a person’s ability to follow simple directions; this is an advantage too powerful to ignore.

Approximately seventy-two percent of people say that they judge the company or brand that a person works for based on the quality of their business card. Likewise, thirty-nine percent of those who responded to a survey said that they would choose NOT to do business with someone if they had a "cheap-looking" business card.

Business cards are still essential in a digital world, and that means you need to devote the time to doing them well.

To Grow or Not to Grow; That is the Question

Booster Juice started off in 1999 as a one-store operation with a lot of questions about whether it would burn out as a fad. Their product was a juice smoothie (a fruit, vegetable, or plant-based drink shake). However, by 2016, Booster Juice had over 330 stores across Canada, and they are now looking at entering the U.S. market for even more expansion. How did this company go from one small outfit to a mega corporation franchise, and what did Booster Juice’s management do right to maintain growth successfully?

Dale Wishewan, Booster Juice’s owner, was a mechanical engineer by training, being naturally geared to decisions based on analysis. However, he also realized that just running a business by not taking any risks or having the cash on hand to pay for those risks, was never going to produce fast, exponential growth.

A Path for Growth

So, Wishewan settled early on franchising. The franchise decentralization of daily work and keeping an eye on the big picture kept Wishewan and Booster Juice on track. However, the fact that the daily store management was placed with franchisees who had “skin in the game” also meant that Wishewan didn’t have to worry about the loss of loyalty or control.

The above said, Wishewan still avoided high risk markets, especially overseas like China or South America. While these emerging market venues seemed to offer faster growth, the risk level was higher with control issues. Distance and language also presented major management hurdles as well. So, Wishewan wisely turned down those markets to continue growing in Canada alone. It was a smart decision proven by Booster Juice’s metrics and profit figures.

It’s All About the Plan

Scaling up is as much about planning and strategy as it is understanding one’s current capability and cash flow. There is no one aspect of business an owner or manager focuses on; it’s a multi-faceted challenge to meet the increased sales demand promptly and plan logistics correctly while not ending up going bankrupt in the process. As was seen in the above franchise example, not every opportunity was pursued. The business owners had to do some hard research and probability testing to determine which markets were their best choices for solid growth versus high risk and potential failure. By doing so, they avoided common mistakes in fast growth, such as over-commitment and unreasonable sales targets in the process.

Have an Objective Perspective

Exponential expansion can seem alluring, even addictive. After all, with accrual accounting, things can look pretty rosy for a business once projected sales are included in the numbers, and they’re boosting the revenue side of the accounting reports. However, cash is the killer that brings back reality like a bucket of cold water in the face. When payroll, supplies, liabilities, loans and leveraging can’t be paid timely because the projected sales haven’t materialized yet, a company can fold very quickly, even within a thirty to forty-five day time cycle, just from lack of cash. Ideally, a business should have sufficient resources to take on extra growth, but that’s not how real business works. Risk and taking logistical bets are common which makes planning wisely crucial to not betting the farm on “maybe” revenue.

Wishewan and Booster Juice provide a clear example of why, even with positive growth, a business owner or leader has to judge ventures carefully before jumping in. Sometimes some revenue opportunities do need to be passed up to stay successful overall.

Learn to Protect Yourself From the Inside

Kingdoms have fallen, and wars have been lost because of betrayal. Although we all desire to foster an atmosphere of trust and dependence on one another within our companies, it would be foolish to underestimate the internal risks with reports and employees in this digital age.

The Case of Bradley Manning

The case of Bradley Manning is an illustrative example of how even the most secure agencies can be compromised from the inside. Private Manning worked as an intelligence analyst in the U.S. Army two years after enlisting in 2007. Then, in 2009, a major leak occurred that disclosed millions of classified documents from the military’s databases to the now-famous government leak website, Wikileaks. The identification of the source was unknown until Bradley Manning himself disclosed he was the source to a civilian. The conversations about that activity, and other functions Manning had in the military, were primarily out of boredom and disillusionment with the U.S. Army and its role in the Middle East. That discussion disclosing Manning as the source was then reported by the civilian, and Manning was arrested. He was eventually charged and sentenced to 35 years incarceration in a court martial for his actions releasing intelligence material. However, outgoing President Barack Obama decided to pardon Manning.

That Manning was pardoned or that he committed the damage he did to U.S. intelligence is beside the point. The real takeaway here is that he did not trip any flags during his enlistment, screening, and subsequent assignment to intelligence. And then, without any warning, Manning ends up becoming the source one of the top five most famous intelligence leaks in U.S. military history via the internet.

We all want to think the best of the employees and contractors who support our businesses. As a result, most employee policies are written with the assumption that no action will be taken until a threshold is met of unacceptable behavior. However, companies cannot reasonably operate with blind trust either, especially when managing sensitive data information. As in the case of Manning, it only took one action and one flash drive to walk away with as much as was lost in that case. So companies need to be proactive as well.

Begin with One, Two, Three

There are ways to stop data losses from the inside before they occur without having to be suspicious of good employees. Here are three of them:

1) Modularization of data access is a key defense.

By effectively limiting an employee to only the data area in the network needed to do his or her job, the employee cannot access anything else. This can be done through both network login authorizations, as well as pass-keys to different parts of the office building.

2) Keep logs of large data movements.

By having your network administrators can keep regular records of large data changes, you would be able to highlight issues to look into, such as large data transfers at night or on the weekend when nobody would regularly be working or connecting.

3) Learn to be proactive with training.

Companies can follow up regularly with training to teach employees to notice and proactively warn their superiors when they see something wrong. Employees are typically eager to help in this way because they are seen as part of the company defense to protect it and their own livelihood. This approach focuses on personal investment in the issue, which often gains very strong support in practice.

Again, we assume the best of employees, but we also need to be realistic about how easy damage can occur in the digital age. Practicing both trust and sound IT defense can protect a company far more than just a firewall alone.