How to Change the Sort Order of Charges on My Custom Job Ticket

How to Change the Sort Order of Charges on My Custom Job Ticket
(Send me an email for a free Classic Report Writer report of my job ticket)

DISCLAIMER:
Only do this if you feel comfortable making these changes and that it will be an overall benefit.

*** Warning!! ***
Before you begin, make a complete backup of your PrintSmith folder, and, optionally, copy one to your desktop for easy retrieval.

1. First, Re-arrange your charge command titles in the order that you want.
For us, the 10 command titles appear in this order:

  1. PrePress
  2. Marketing/Internet
  3. Print Production
  4. Bindery
  5. Outsourcing
  6. Mailing
  7. Shipping
  8. Discounts
  9. Empty
  10. Don’t Use: Save for Later

2. Second, Open your job ticket in report writer:
Select the Data Source (Filing Cabinet Icon) and check the box that says
“Group Charges” and the box that says “Use Charge Command List”, click OK

3. At the bottom of your ticket there is a field called “Charge_Section_Title”
Open that field, then open the formula (red sigma).
Make sure the “Special” tab is selected, then choose “Charge Command Title (1 to 10)”,
Click OK

Summary Part for Charges List ID

4. Leading Summary for the Charges has to be changed.

  1. Click on the Page Part Manager
  2. Highlight the 7th Leading Summary (which probably says “Charges: recordtype”)
  3. Double click on it
  4. On the left window, select the field named “list ID”
  5. Click in the Up/Down arrow icon to the left of the Red Sigma, and select the field called “list ID” from the “Charges” menu.
  6. Click OK, and OK and save.

5. Reset Command Titles Checkbox for Job Task List

  1. Open the Charge Definitions and collapse the Charge Commands so you can see all 10
  2. Click on the first one, and Uncheck the box on the right for Add Command to Job Task List
  3. Repeat the unchecking for all 10 Commands
  4. Go to File > Exit to Save these Changes
  5. Re-Open PrintSmith and go back to the Charge Definitions
  6. Now you need to check the box for the Command Titles you want to see in the job window
  7. Click on the first one, and Check the box on the right for Add Command to Job Task List
  8. Repeat the checking for each Command you want to see
  9. Go to File > Exit to Save these Changes
  10. Re-Open PrintSmith

Now, create a new job with lots of charges, preferably one from each of the commands and test the printout. If it does not work, feel free to send me an email through the Contact Us page.
Otherwise, you may have to revert back to your backup.

Good luck!!

How to Handle Customer Complaints Effectively

Few aspects of running a business can be more frustrating — or more expected — than customer complaints. It’s impossible for even the most successful companies to please every customer every time. Knowing how to handle customer complaints effectively and professionally can improve brand reputation and turn a disgruntled customer around.

Listen and acknowledge the customer

It sounds basic, but a surprising number of businesses care more about defending their actions than listening to the customer. Remember that the vast majority of people who have a problem with your company won’t bother complaining to you. They’ll just complain to everyone else. Every customer who takes the time to complain directly to you should be thanked for the opportunity to make the situation right. This means listening carefully to everything the customer has to say about the experience and offering an apology for their discontent.

If you encounter a complaint online, reach out and publicly acknowledge the complaint online as well. Let the person know how disappointed you are that they were unhappy and ask for the opportunity to discuss the incident with them privately.

Discover the source of their frustration

If a customer complains that they can’t find something in your store, you might assume they’re asking you to reorganize your shelves. However, they might really be upset that no staff members noticed their frustration and stepped in to help before they started complaining.

Find out what the company can do to help

Sometimes all the customer really wants is an apology or information about how you’ll work to improve so you don’t make the same mistake again. In these situations, it’s easy to exceed customer expectations by offering coupons or a similar incentive in addition to meeting their request.

If the customer’s not sure how they’d like to be compensated or if they have demands you can’t reasonably meet, you should have a policy in place to help alleviate the customer’s concerns. Make a point of explaining what your company’s doing to improve in the area of the complaint, and thank them for their feedback.

Handle the publicity of social media

If a complaint originates on social media, take the solution back to social media once the situation’s resolved. Everything in social media is public, so once a customer posts a complaint, it can be seen by countless potential customers. Bringing the solution back to social media will help those who saw the original complaint see how well you did addressing it.

If someone complains to you through a blog post, ask them to either update the post so new readers know the situation was resolved or remove it altogether. If the complaint was made on Facebook or a similar platform, return to the original post and make an update yourself, such as, “I’m so glad we were able to work together to resolve this problem. We look forward to doing more business with you in the future.”

Customer complaints are an aspect of business no one enjoys but everyone has to know how to manage. Keeping the above guidelines in mind should help you successfully navigate this terrain, strengthen your company’s brand, and improve your reputation.

What Gardening Can Teach You About Marketing

Spring is in the air (or at least on the calendar), and people everywhere are starting to think about their gardens for the year. While gardening might not seem to have much to do with business, in reality, it has several lessons it can teach us about running a successful marketing campaign. Here are four to keep in mind as you prepare your yard this year.

Start with a plan

Any experienced gardener knows a garden must be carefully planned. From lighting and shade considerations to eventual plant heights, watering needs, and general arrangement, failure to consider the characteristics of each individual plant can easily result in a struggling garden that doesn’t please the eye.

Marketing is the same. Randomly throwing together a variety of different strategies and hoping something sticks is never a good approach. You need to plan how each piece will fit together and serve your ultimate goal: getting your message in front of the people who are most likely to buy from your company.

Provide regular maintenance

Once you plan and plant your garden, you’ll find yourself returning regularly to care for it. Weeding prevents undesirable plants from taking over. Watering ensures the garden prospers and grows. Without regular care, your plants could die, and the entire garden might turn into a small, wild field.

Your marketing also requires regular attention. Track how well each strategy performs and how much you’re spending per customer. Identify areas to improve and refine your marketing. On social media, use each platform to interact with your followers. They aren’t going to magically buy just because you set up a page.

Have patience when tracking results

Gardeners know the fruits of their labor might not be visible for several weeks or even a couple months. They put in the work and planning so their yard can look amazing in the future.

You must also be willing to wait to see the results of your marketing efforts. Just because you sent out a direct mail flyer or set up a few social media sites doesn’t mean customers will just start rolling in. You need to have patience to see results and understand that marketing is all part of the plan to grow your business.

Make a plan to handle abundance

Anyone who’s ever planted a garden knows that sometimes you get too much in return. Maybe your bushes have started to grow so much they’re overtaking the other plants. If you planted vegetables, you might suddenly have too much produce on your hands. You need a plan to deal with this excess.

It’s also possible in business to get overwhelmed by a very successful marketing campaign. A sudden influx of customers can leave your company scrambling to keep up with demand. Make sure you have a plan for dealing with fluctuating customer numbers. Consider part-time help and training staff to adequately handle larger numbers so no customer gets neglected.

Why the U.S. Has Fallen Behind in Internet Speed

America’s slow and expensive Internet is more than just an annoyance for people trying to watch “Doctor Who” on Netflix. Largely a consequence of monopoly providers, the sluggish service could have long-term economic consequences for American competitiveness.

http://www.nytimes.com/2014/10/31/upshot/why-the-us-has-fallen-behind-in-internet-speed-and-affordability.html?_r=0&abt=0002&abg=1

Finding Your Niche in a Crowded Industry

The Internet has been an enormous asset when it comes to doing business. We now have the power to reach potential customers around the world. But while the Internet has given us incredible benefits, it has also produced one major drawback: competition.

Thanks to the Internet, you’re likely competing with far more businesses than ever before. Today’s consumers often research companies online before giving them a try, so avoiding the Internet altogether is not an option. Even local businesses must often compete with one another online, too.

To survive in this intensely competitive atmosphere, you need to carve yourself a niche. With the right niche, you’ll have something unique to offer your customers and will know exactly what type of clients you’re looking to reach. Thanks to modern technology, you can now find each other.

So, how do you discover your niche?

Start by focusing on what makes your company unique. For some, that might mean discovering a product or service that appeals to a very specific group of people. For example, there might be a few different companies that make pet clothing, but you can set yourself apart by focusing on a particular type of clothing, such as winter gear or beach gear for pooches.

If yours is more of a service industry, focus on finding what makes your service different from your competition. There are countless companies and professionals who provide marketing services, for example, so branding yourself as a general marketer might not be that helpful. Instead, specialize in a particular type of business, gain particular certifications, or focus on a particular type of marketing.

Look for groups that have been under-served within a particular industry. You want to find potential customers who have been just waiting for someone like you to come in and help fulfill their need. When you reach these customers, you’ll have the best chance of growing your business.

What do you do once you have your niche?

Once you’ve figured out what sets you apart from the crowd, make sure your potential customers see your value as well. Take the examples above. If you want to specialize in producing beach gear for dogs, you don’t want to focus your advertising efforts on attracting the attention of people who just want dog clothes. You’ll be up against countless competitors! Instead, focus your marketing efforts on those who are seeking your specific products. Target those going to beaches regularly, those researching information about taking pets on vacation, or those who live in seaside towns.

In the second example, incorporate your unique qualifications into your advertising materials and use them as keywords in your online marketing.

Once you’ve identified your niche and discovered how to market specifically to them, you need to focus your efforts on becoming the niche authority. Since this is your specialty, you’ll have incredible insight to offer your customers. Take the time to develop valuable information and content that can help you stand out even further. This will help potential customers trust you.

In today’s competitive marketplace, you don’t have the luxury of being a general provider. You need to find something that sets you apart. Whether you provide services or products, finding a way to appeal to your customers on a unique level will provide you with the key to growing your business.

Top 5 Reasons to Use Print Marketing

Nice article, even Google uses snail mail.

Dreaming in CMYK

Okay – so I’m guessing by the name of this blog, y’all understand I have a slight obsession with printed…well, anything. But here are my top five reasons why YOU should be using print to reach your marketing and communications goals. So without further ado and in true countdown fashion, here you have it:

5. Print Appeals to the Senses

Nothing beats bringing the feel of a brand to life. By changing the paper stock or using a special coating, you can breathe life into your brand and start to connect with individual’s on a totally different level.

sappino5In the oh, so incredible Sappi Standard Number 5, there are an array of special effects that leave any onlooker “ooo”ing and “ahh”ing. With soft touch, they transformed the fibers of the paper into a sweet embossed leather coat. Oh, and with some super sticky rubber UV? Well, with that they made your skin…

View original post 518 more words

Mastering Business Strategy at the Chess Board

The game of chess has a long and storied history. Early versions were played from about the 6th century, while the modern game has been played since the mid 15th century. Even as technology advances, chess remains one of the most challenging and educational games around. It’s been used to teach military strategy and to improve critical thinking skills.

While most people are familiar with the intense challenge chess provides the brain, you might not realize how much it can teach you about marketing and running a business. Two key lessons involve pragmatism and playing the “long game.”

Pragmatism

To be successful at chess, you must be pragmatic. You need to be able to think on your feet. While most successful chess players have concrete strategies they enjoy using, no player can completely predict the moves their opponent will make. That means they must be able to make decisions on the spot.

A good chess player also has the skills needed to read their opponent. Through experience, they can often anticipate an opponent’s next move and will devise strategies based on what those moves might be. This gives them the insight they need to succeed with the next skill: playing the long game.

Playing the long game

A chess player knows that one must be willing to sacrifice a pawn or two for the long-term goal of winning the match. A good player will never get so caught up in an individual “battle” that they lose sight of their end goals. Chess players are continuously looking to the finish and developing their strategies based on their desired outcome.

How these lessons relate to marketing

Pragmatism

To be successful in marketing and business, you must realize you’re not going to be able to completely control every factor in your industry — or even in your company. You can’t control the response of your audience, what your competition does, developments in the industry, and other factors. Instead, you must be able to adapt your business and marketing strategy to whatever’s going on around you.

That said, a successful marketer will be able to “read” their intended audience and anticipate the type of marketing that is most likely to solicit a response. They’ll also be able to change their strategies based on customer actions and industry trends.

Playing the “long game”

When you’re successfully managing a business, you must always have your end game in mind. You can’t allow small upsets to disrupt your goals and strategies. You must have the presence of mind to know what you’d like to accomplish and what you need to do to get there. That might mean making a few sacrifices here and there to reach the end point. You don’t want to get so caught up in the small battles that you lose sight of where you want your company to be in the long term.

Chess has been used for centuries to teach strategy and improve critical thinking skills. As you sit down to play your next game of chess, think about how the strategies you learn on the chessboard can be applied to making your business a success.